For Marketing Major :Global Environmental Analysis and Country Selection

The objective of this phase is to assess the firm’s global marketing opportunities and threats of the assigned product, its key success factors, and competitors. It is important to clearly identify the product category of the assigned product and set the scope of your analysis within this category. Note that the focus of your analysis in this phase should be at the global (or international) market level. An analysis should be presented in a combination of text and charts.


Please read the resource before you do the questions.



Entry strategy:  Suggest the most appropriate market entry strategy for this product, Explain clearly why you suggest this entry strategy. What could possibly be the entry strategy’s pros and cons when applied specifically to this situation (the assigned product and in your proposed country market)

Get a 10 % discount on an order above $ 20
Use the following coupon code :