Grading Criteria

Assignment 2 Grading Criteria
Maximum Points
Assessment of the organization’s mission, vision, and values is clear, complete, and reasonable. It includes description of the company’s culture and direction; it addresses any missing elements that are needed in any of the statements. Assessment is grounded in research.
16
Identification of several top strategic goals is clear and accurate. The assessment of those goals is specific to the identified goals, is reasonable to the organization and the goal, and is grounded in research.
16
Alignment of strategic goals to the mission, vision, and value statements is clear and complete. Several, specific examples of how the strategic goals help and/or hinder the organization in achieving its mission, vision, and values are presented and appropriate.
16
Recommendations are appropriate and achievable for the company. They directly will help a company achieve its mission, vision, and values. Justification for the recommendations is research-based, reasonable, and clear.
16
External factors and influences that could affect the decisions the company makes about its direction, objectives, strategy, and business model are clear and represent the most obvious factors and influences. The factors and influences address the direction, objectives, strategy, and business model.
16
Internal factors and influences that could affect the decisions the company makes about the company’s market position and its competencies, capabilities, resource strengths and weaknesses, and competitiveness are clear and represent the most obvious factors and influences.
16
Explanation of the company’s focus strategy is clear and appropriate.  Using specific examples, it demonstrates how the strategy differentiates from other companies in the marketplace. If there is no differentiation, explanation provides recommendations of how it can differentiate.
16
Explanation of how the organization is seeking or is not seeking a competitive advantage in the marketplace is clear, thorough, and provides specific examples to support ideas.
16
Evaluation of the organization’s strategy for competing in international markets, local customer needs and preferences is clear, complete, and provides specific examples to support its ideas. If there is no strategy, evaluation includes a brief proposal of how the organization can compete in international markets and address local customer needs to create a customized products or services.
16
Utilization of the analytical tool is appropriate and complete. All elements of the tool are addressed and clearly presented.
12
Written Components:

Organization (12)

usage and mechanics (12)

APA elements (16)

Style (4)

44
Total:
200
Get a 10 % discount on an order above $ 100
Use the following coupon code :
CPW2015