Consumer Behavior Final Project

Unit 9 Final Project Select one consumer behavior topic from the list below and prepare a 5–7 page research paper. Your paper should include a minimum of five academic references. As with all material you submit to the Instructor, check for correct spelling, grammar, punctuation, mechanics, and usage. Please refer to the Online Communications Guidelines for Paper Submission Standards. The Impact of the Digital Revolution on Consumer Behavior Market Segmentation of Online Consumers Consumer Motivation and High Tech Products The Influence of Culture on Consumer Behavior The Adult Consumer’s Decision-Making Process Assignment Checklist: 1. 2. 3. 4. 5. 6. Clearly articulate one of the selected topics Utilize effective citation to support your work Include a minimum of five academic references Paper should be 5 to 7 pages Paper should be in APA format and citation style Review the grading rubric before starting this assignment. Directions for Submitting your Final Project Compose your Assignment in a Microsoft Word document and save it as Username MT459 Final Project-Unit9.doc (Example: TAllen- MT459 Final Project Unit 9.doc). Submit your file by selecting the Unit 9: Assignment Dropbox by the end of Unit 9. Unit 9 [MT459: Consumer Behavior] Unit 9 Final Project Grading Rubric = 145 Points Criteria Maximum Percent Maximum Points Content Assignment answer provides correct and complete information: 50% 1. Clearly articulate one of the selected topics 2. Utilize effective citation to support work 72.5 Analysis and Critical Thinking Answer demonstrates critical thinking: Provides a synopsis of situation Analyzes key issues Defines the problem Presents alternative solutions Selects a solution Implements solution Makes recommendations 30% 43.5 Writing Style and Grammar 10% 14.5 APA Format and citation style 10% 14.5 100% 145 TOTAL

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