Compare and contrast a four Ps approach to marketing versus the value approach

 

Compare and contrast a four Ps approach to marketing (see below) versus the value approach (creating, communicating, and delivering value).

Select and examine these approaches for at least one routine and non-routine problem.

What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?

 

The 4Ps of marketing is a model for enhancing the components of your ‘marketing mix’ – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.

 

Note: Please review my expectations for the assignment.  I expect your response to include 2 or more references (failure to include such references will detract from your grade on the assignment), and be presented in APA Format, cited correctly.  Deliverable length is a minimum of 2 pages.

 

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