What is the Best Type of Marketing Research

What is the Best Type of Marketing Research?   Directions Some researchers maintain that the only way to really learn about consumers or brands is through in depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures.In an essay containing 600-800 words (approximately two pages), select the position to defend: The best marketing research is quantitative in nature; or The best marketing research is qualitative in nature. Include with APA citations

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